How Angela made
with a $1,300 ad spend in less than 8 weeks
without posting on social media
with a $1,300 ad spend in less than 8 weekswithout posting on social media
This is the part where I tell you the good news…
You don’t need a
❌ huge ads budget
❌ huge audience
❌ ton of time
to get similar results for your own business.
Getting passive leads (& sales) without feeling pressured to rely on social media increasing income—without posting on social, selling in the DMs, or being on sales calls
Stepping away from your business—& still gaining visibility
Attracting a higher caliber of client
Filling your coaching programs and keeping course sales coming in on autopilot without having to launch.
If you’re ready to step into the next level of your business & start tapping into the undeniable magic of securing recurring revenue & filling your programs on repeat,
You’re going to want to read the rest of Angela’s story. ↓
Together we were able to:
Remove her from the majority of her launch
Automate her visibility
Attract passive leads
Make smart decisions based on the data
Meet: my bougie sister in arms, Angela Jackson.
Who’s off living her best life in Mexico—with a rooftop pool. And a balcony. Near the beach. The beach!
She’s an Instagram sales coach & founder of 6-Figure Captions.
Who was on an all-consuming journey of scaling her business—using ads.
She kept investing in expensive courses, strategies, and even ads managers.
But nothing she learned or implemented was taking her business to that next level.
We instantly hit it off & I knew we were going to bring her vast vision to LIFE!
The strategy for Angela is the exact same one you’ll find inside the
Identify what your goals are and what’s keeping you from evergreen sales so we can close that gap
Clarify your sales funnel & buyer journey
Ensure you have a solid sales funnel foundation for successful ads based on your buyer journey
Infiltrate your ideal client’s feeds and minds by automating your visibility
Turn all new qualified leads into sales on autopilot with your new automated process to coach the conversion
Let’s take a Burj Khalifa eye view of how Angela and I worked through each part of this framework and what her passive income life looks like!
Because we need to know what we’re starting with so we can hit your goals.
Angela walked through my digital doors knowing she was meant to help MORE women— but she was having a hard time getting in front of the right audience.
Like a woman after my own heart—she uses data to make business decisions.
And the data was showing her she was getting people in, BUT she ↓
Angela had invested thousands of dollars in ads managers & courses, plus a year of her time in those courses (that were missing the mark)—when
She found me THROUGH AN AD thank you very much!
Once Angela connected with me and we identified the obstacle standing between her & her people,
It was time for her to clarify her sales funnel & buyer journey.
Because when:
your messaging is solid
you’re being YOU
,you know who your people are
you’re highlighting ALL of that across ALL your copy
…people don’t need a lot of time to make a decision.
Remember...
Angela saw my ad.
Landed on my program page.
And clicked “BUY” — in a matter of minutes.
This happens with lots of my students because....
🚫You won’t scale by being generic!🚫
We found out what truly mattered to her audience
We removed the expert jargon
Infused more of her and clients values throughout her messaging
THAT is how you’re going to align with them. And THAT is why they’re going to buy from you—
FAST and with the confidence that they made the right decision.
Ads amplify what you currently have.
And the two ways you hurt yourself when you try this unsupervised?
😩 You amplify something that isn't working well and don’t know how to fix it.
😩 You tend to leave out the most important piece when you start to automate! YOU!
When you leave YOU out of the conversation and messaging—you won't get the results you want.
So, naturally, you need to ↓
What’s great for you?
We start running them within the first 2 weeks of us working together.
(You know… so your business can run & make you money—without you needing to be all up in it ALL the time.)
And let me note…
Business owners aren’t getting enough or the right eyes on the ads they’re launching.
That’s just one of several issues when business owners start running ads…
They think the one ad will magically move them forward
They’re impatient and may turn the ads off too soon
They don’t allocate the right budget to achieve the results
And they’re making emotion-based decisions and pivot to something else
Angela, for example, felt some of these but knew
And to get there—she wanted support from THE ads expert running the program.
In this stage of the From Active to Passive Program, we:
Update messaging & fix any incongruences throughout the funnel
Create content for buyers who are “Aware” because you don’t need to waste time speaking to those who aren’t ready
After you create a solid foundation for your ads,
it’s time to run them, & take a look at the data.
This is just the beginning and my favorite part
Automating your visibility is a cornerstone of securing recurring revenue and filling your programs on repeat..
When we looked at Angela’s launch data, it showed an opt-in page conversion rate of 11%.
(☝️That should be 30% or higher.)
We made changes based on that data, which included:
Updating her program name
Revamping her opt-in page (copy + images + layout + colors)
Improving the messaging on her landing page and ads
Updating her program name
Revamping her opt-in page (copy + images + layout + colors)
Improving the messaging on her landing page and ads
And within 3 weeks, her opt-in page
And within 3 weeks,
her opt-in page
And brought in $16,000 with $472 ad spend for her first round of ads!
💰
💰
Understanding ads data & performance is one of THE hardest things for an entrepreneur to do.
BUT...
Taking your business to the next level requires that you take action based on what the data is telling you—so you DON’T rely on emotions when making business decisions.
Once you interpret the data, you have to figure out what to change.
(Again where that guidance comes in handy.)
👇Let’s look Angela's ad spend to get these great results.👇
In order to generate qualified passive leads, you have to pour gasoline on that fire.
🔥 Fire = your bangin’ messaging
⛽️ Gasoline = ad budget
All so you can attract qualified leads & make money in your sleep.
Or on vacation.
Or at a Michelin star dinner.
We took what we learned (from the data), optimized her ads, then ran her ads again.
And then—Angela had her biggest win.
In total, she spent $1,300 in ads & made $32,000. 👀
Her ROAS (return on ad spend) was 2,600%!
For every $1 Angela spent, she made $25 back.
💰
💰💰💰
Yes, those are real numbers.
And all this happened in about 8 weeks.
Let go of the very wrong yet widely accepted belief that you need a big budget to run thoughtful, targeted ads.
Now, Angela tells me,
❤️❤️❤️
It fills my heart with so much joy to see Angela so blown away by the fact your ads are working now.
Her investment of time, money, and effort feel totally worth it because things are finally working in her favor.
When you partner with someone who cares, who is in the trenches daily, and you have the right person looking at your stuff—there’s NO WAY you can’t win.
Ads aren’t Angela’s zone of genius and they probably aren't yours either—why would they be?
When that’s the case—you need someone constantly and quickly assess what is going to move you in the right direction based on your goals.
Angela is currently focused on setting up ads that are constantly running to obtain those passive leads for her program—so she NEVER has to launch and can step away from her business whenever she wants to.
All of THAT ↑ sets you up to have an autopilot evergreen system that secures recurring revenue with passive leads and sales.
The final piece is to ensure those conversions are automated, so you have the most minimal physical follow up as possible.
This is where we focus on the continued Best & Bougiest Maintenance
Including:
Retargeting ads
Optimizing all your emails
Implementing follow up automations (SMS, email, messenger bot, etc.)
When you start with the major pieces like messaging & the buyer journey, you start from a place of clarity.
That makes it easier for you to have success because these “other” moving parts—the social posts (if you choose), the email and landing page copy—become easier to fill in.
At this point, it’s as simple as monitoring & tweaking pieces of your passive lead and sales-generating funnel.
Angela felt taken care of, seen, & empowered to take her business to that next level so she could truly scale!
Together we were able to:
Remove her from the majority of her launch
Automate her visibility
Attract passive leads
Make smart decisions based on the data
Too many people forget about the human on the other side of the phone or computer.
The fact that they are the most important thing to you—makes them my number one focus as well.
That was important to Angela too.
I was able to help Angela attract her ideal students because we were INTENTIONAL with her messaging—and made sure everything that was said mattered to her people.
Then TOOK ACTION
↑ That will lead to quicker connections & filled programs on autopilot, which gets you to your revenue goals.
So much of your time is wasted with social content that doesn't move your person towards action (buying into you or buying from you) and only gets likes.
Why continue to spend your time on that?
Same, Angela. Same.
Keep on living your best life, finding more of your people, & making bank off of those ads!
In closing,
